Betty and special guest model Frieda Sausage Dog :)

Betty and special guest model Frieda Sausage Dog 🙂

Hello everybody! It’s been a while since we have updated you all. Well this is because we worked really really hard for our AW15 photo shoot which was last    week. It all went fabulously and I am assured by our photographer, Mat Keller, that we got some AWESOME shots. We even had a little ‘extra’ model, Freida  who is in this photo with our boss Betty. As sausage dog fans here at Blue’s HQ, we just HAD to get a little doggie into at least one of our shoots!!! And that time  has finally come. For now the pictures and products are top secret, but you will of course get to see them eventually.

Anyway this post is a rather exciting little post about a great scheme we are taking part in this year. It is known to those in the know, as ‘Lingerie Secret Santa’.  Now in it’s second year, the scheme has been dreamed up in order to promote as much as possible, the importance (and excitement!) of ordering Christmas  gifts from independent businesses. And well really it’s just a great excuse for us lingerie geeks to get pretty gifts. Last year about 10 brands took part and it was  a great success. Everyone gave and received a lovely gift of lingerie goodness and there were smiles all round. It gives you the reader an excellent selection  of blog posts/tweets/facebook posts/newsletters to sift through from lots of different brands, and make you think a little out side the box about Christmas gifts  for loved ones this year.

Lingerie from one of our favourite designers Dotties Delights

Lingerie from one of our favourite designers Dotties Delights

This year around 15 AMAZING independent brands are taking part. Their names are put into a big metaphorical bowl and swished around, then you get given a name from said bowl of who you are giving a gift to. You are given the recipients sizing and colour/style preferences and then you give a gift up to a certain value to that person from your brand. You can give them an item from stock if you are an off the peg business, or create a bespoke item if say you are a corseteire or other such similar business.

Once you have a gift for the person, we are to wrap them up nicely, take lots of pictures and tell all our readers/followers/fans about the gift we are giving. Then it’s off to old Santa Clause to be gifted on Christmas Day. As it is a secret Santa, we will be receiving a gift from another company too – or rather Betty will. So I’m sure you will see soon the gift from a fabulous independent business that Betty is given.

The fabulous brands taking part this year are:

Alexandrea Anissa
Angela Friedman
Ayten Gasson
Betty Blue’s Loungerie
Britta Uschkamp
Clare Bare
Dottie’s Delights
Harlow and Fox
Kiss Me Deadly
La Lilouche
Made By Niki
Nearer The Moon
Playful Promises
Pop Antique

Sparkly goodness from fellow DMU graduate Karolina Laskowska

Sparkly goodness from fellow DMU graduate Karolina Laskowska

So make sure you click on all the above links and sign up to their social media outlets for lots of exciting ideas for Christmas gifts! You won’t be disappointed and will be helping indies everywhere to grow their brand by buying independent this year. It’s the ethical choice so make sure you pat yourselves on the back OR have a large cocktail to congratulate yourself!

Anyway the photos on this post are some of the wonderful gifts from last year. Aren’t they fabulous! We personally can’t wait to see what Betty gets, a gift from any of the above brands are sure to be swoon worthy.

Now we don’t want to give away who are recipient is, but here is what Betty has chosen to gift to her below.

Heather Silk Bettie Bed Jacket - £220

Heather Silk Bettie Bed Jacket – £220

Here’s why this particular item was gifted by Betty:

“I wanted to give my ‘giftee’ a present that I think she will get lots of use out of, and something that best represents what Betty Blue’s Loungerie is all about.  Being a fellow self employed lady, lounge wear is something we probably wear the most of in our wardrobe.  What better than this practical little bed jacket!  It’s glamorous, comfortable and a little bit extravagant  What better to wear when this certain lady is reading in bed (business books of course!) or opening the door to the postman when caught in her nightie (you have no idea how often this happens to me!).  This lady also has amazing vital statistics.  The pleat in the back of the jacket ensures that it will move with and stretch around her ample bosom.  I hope this cute jacket will add a little lavishness and sophistication to her every day life.  And if all else fails – everyone loves silk right?!”

Stay tuned over the next few weeks to see Betty wrap up and send the item to her giftee.  You can find us on:

Fashion forward lingerie from Hopeless Lingerie

Strappy fashion forward lingerie from Hopeless Lingerie


The hastags on twitter for this campaign are #lingeriesecretsanta, #lingerieinsidertrading, #lingerieinsidertips.  So make sure you keep an eye out for those to see what the other brands are up to!  And most importantly make sure that you have lots of fun looking at interesting and different indie brands, and what they have to offer you and your loved ones this Christmas.

Lots of Love
Betty and all at Blue’s HQ xxx